The content management market is transforming in response to social, mobile and cloud services (1).
Highly personalized services are replacing the static Content Management Interfaces (CMI). Content is directed at users based on personal preferences. Wearable Internet enabled devices are showing up alongside tablets and phones as the list of multi-channel sources of created content begin to rise. Unfortunately, most enterprises don’t control all the technology that workers use.
So how can organizations leverage these developments to drive business value?
When it comes to an employee’s knowledgebase, context is king and the keys to productivity lie in the arena of context-aware computing.
Context-aware computing makes informed interactions based on user identity, intent, community and channel (2). “Socially-oriented” apps can speak to identity and membership quite handily, but the real power lies in their ability to determine intent. Knowing intent allows a more personalized experience by increasing the relevancy of content presented to the user. Many social apps do this very well. If social enterprise apps can do the same, content management systems can deliver personalized, proactive insights from the underlying social layer of the platform.
Bring Your Own App (BYOA) and Bring Your Own Network (BYON) have supplanted Bring Your Own Device (BYOD) on the list of things IT professionals wants to reign in and control. As the average number of consumer cloud services increases in the workplace, a business’ data footprint grows. Choice and flexibility increase productivity at the expense of corporate control. Semantic search and metadata driven approaches to creating personalized information architectures will enable content to be pulled from many locations, filtered and streamed into many types of enterprise workflows. These “personal clouds” will provide users with a consistent, personalized experience across all devices.
It’s actually a great time to be in the Content Management business, either as a vendor or consumer. The technology is advancing the state of possibilities and creates new market opportunities. Workers are getting better tools that make them better at what they do.
Engagement is more important than ever and context-aware systems are ushering in a new era of content management in the enterprise.